Strategy & Elements
Through a website redesign and a detailed social media strategy, we helped her create that community. We worked with Dr. Streicher to develop a distinct brand voice and identity, and then designed and developed a distinct logo and mobile-responsive, user-friendly site and CMS so that her audience could stay engaged.
When she was about to launch her new book, it came time to reinforce and amplify her personal brand and image. We developed a personal brand strategy that leveraged Dr. Streicher’s writing, her frequent appearances on national television, and her highly regarded new book to help oversee her national book release. We created & coordinated several events and seminars, social media Q&As, and related promotional experiences.
Digital Personal Brand Strategy: User Experience Design, Flash Development / Mobile Design, Tracking Technology, eCommerce Shopping Cart, Amazon Store Integration, Google Analytics, SEO, Search and Filtering.
Personal Branding; National Book Release; Influencer Strategy; Content Creation; Thought Leadership Positioning; Content Strategy; Brand Voice; Brand Identity.