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Get to know the top 10 or 15 media contacts that you want to feature you and actually build a relationship with them.

— Shauna Nuckles

In this episode, Jessica talks with Shauna Nuckles, a renowned PR expert, founder of Advocation, and Executive Leader of The SimplyBe. Agency. They share their professional journey together, discussing how they’ve co-created a vision that transformed the agency and its strategies. With Shauna’s extensive experience running PR campaigns for multimillion and billion dollar brands, they delve into what it takes to build a successful PR campaign and department.

In this episode of The SimplyBe. Podcast:

  • Two keys elements to crafting a compelling story
  • Building a successful PR department
  • The art of building relationships in the press
  • Exploring PR vs. Marketing vs. Advertising
  • Jessica and Shauna’s co-creation journey
  • Evolution of the agency under Shauna’s leadership

More about this episode's Guest:

Resources

This show is produced by Soulfire Productions

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