Share This on


“Something shifted in me when I started to recognize, especially in the community building space, that oftentimes our greatest impact isn’t something that can be quantified on such a huge scale, but actually quantified in the impact you make on one person’s life and the power of investing in one person.”

– Natalie Franke

Natalie Franke found entrepreneurship to be a lonely job. So she did something about it. On this week’s episode of the SimplyBe. Podcast, Natalie sits down with Jess to talk about community building, vulnerability, and how she was able to get her brand’s hashtag to reach more than three million uses. Tune in for tips on how you can build a community around your brand.

Humans crave connection. For Natalie Franke, entrepreneurship proved a lonely gig, so she set out to create a group of like-minded creatives called Rising Tide Society. Four years later, the Rising Tide hashtag #communityovercompetition has been used more than three million times.

On this week’s episode of the SimplyBe. Podcast, Jess picks Natalie’s brain about how to build communities that provide connection, empowerment, and enthusiasm around your brand. Listen for Natalie’s tips and join up with a Rising Tide chapter near you.

In this episode of The SimplyBe. Podcast:

  • [02:51] – Writing sabbatical in Costa Rica

  • [04:00] – Spirit Hacking by Shaman Durek

  • [12:32] – A human brand in an age of algorithms

  • [16:47] – See pain, solve pain

  • [20:53] – Turning vision into action

  • [23:27] – Empowering facilitators

  • [26:38] – Attracting talent with core values

  • [29:09] – Cheer somebody else on

  • [35:44] – Moving past rivalries

  • [41:04] – Sharing a vision at Honeybook

  • [48:42] – Clearing out the darkness with doodling

  • [52:41] – What SimplyBe. means to Natalie

More about this episode's Guest:

Natalie Franke is the Head of Community at HoneyBook and the Founder of the Rising Tide Society. Her passion is providing a connection point for those in the creative economy. Follow her onInstagram or check out her website:

This show is produced by Soulfire Productions


Share This on