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“Fully own who you are. Be bold in your expression and live a life of authenticity by not looking good.”

– Tanya Khani

In order to take your business or brand to the next level, you need to be seen. But most small brands don’t have the time or resources to invest in a public relations strategy. This week, Jessica is talking to Tanya Khani of the Soulful Publicist. Tanya demystifies the PR process and offers tips you can start implementing now to pitch your business to media companies.

You’ve created a winning brand concept, now it’s time to get your name out there. Public relations is crucial to any business strategy, but oftentimes, small businesses don’t have the means to hire someone to get that coverage. Tanya Khani is the Soulful Publicist, a public relations professional who works with spiritual and wellness brands. She stopped by The SimplyBe. Podcast for a crash course in PR.

Listen in as Tanya shares tips on crafting the right message, researching journalists who cover your beat, and the differences between the three main types of media: earned, owned, and paid. After this episode, you’ll be ready to start pitching!

In this episode of The SimplyBe. Podcast:

  • [02:05] – Mercury retrograde

  • [03:12] – Choosing a book cover

  • [05:31] – Listener review of the week

  • [11:06] – Who is Tanya Khani?

  • [16:30] – Product education at Lululemon

  • [19:50] – A sign from the stars

  • [23:24] – Soulful publicity

  • [26:50] – Bringing consciousness to the mainstream

  • [31:55] – Cutting through to the media

  • [41:33] – Connecting a strong personal brand with PR strategy

  • [45:39] – Pitching your own brand

  • [49:12] – Tanya’s biggest win

  • [54:47] – Pursuing thought leadership

  • [59:32] – What does SimplyBe mean to Tanya?

More about this episode's Guest:

Tanya Khani is a publicist to spiritual guides and wellness thought leaders as the Soulful Publicist. She lives for telling meaningful stories of impact and change. Connect with her on Instagram.

This show is produced by Soulfire Productions


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