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“I knew that if I moved on to pursue happiness over something that my ego was really wrapped up in, everything would change. I took a leap of faith, closed the business, and did some soul searching to figure out what I love doing — I realized I still love making jewelry, but I wanted to do it in a different way.”

– Tracy Matthews

Tracy Matthews, the Founder of Flourish & Thrive Academy and author of “The Desired Brand Effect,” joins Jessica to share her powerful story on healing, evolving, and standing out. Tracy began as a jewelry designer, selling her collection in 350 stores around the world — you’ll hear how she faced extreme burnout and ultimately decided to close her business to heal, realign, and create a business more in service. She unpacks her framework for building a successful brand and standing out in a saturated market, along with how she’s scaled her current company, Flourish & Thrive Academy. Tracy’s story is so raw and relatable — you can’t help but love her!

In this episode of The SimplyBe. Podcast:

  • Tracy’s decision to close her business to heal after burnout, realign, & live more in service

  • 3-part framework for building a successful brand & standing out in a saturated market

  • The structure of Tracy’s team & how she’s scaled Flourish & Thrive Academy

  • How Tracy curates her week as a creative

More about this episode's Guest:

  • Websites: flourishthriveacademy.com ; creativesruletheworld.com

  • IG: @flourish_thrive ; @tracymatthewsny

  • Book: The Desired Brand Effect

This show is produced by Soulfire Productions

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