“I knew that if I moved on to pursue happiness over something that my ego was really wrapped up in, everything would change. I took a leap of faith, closed the business, and did some soul searching to figure out what I love doing — I realized I still love making jewelry, but I wanted to do it in a different way.”
– Tracy Matthews
Tracy Matthews, the Founder of Flourish & Thrive Academy and author of “The Desired Brand Effect,” joins Jessica to share her powerful story on healing, evolving, and standing out. Tracy began as a jewelry designer, selling her collection in 350 stores around the world — you’ll hear how she faced extreme burnout and ultimately decided to close her business to heal, realign, and create a business more in service. She unpacks her framework for building a successful brand and standing out in a saturated market, along with how she’s scaled her current company, Flourish & Thrive Academy. Tracy’s story is so raw and relatable — you can’t help but love her!
In this episode of The SimplyBe. Podcast:
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Tracy’s decision to close her business to heal after burnout, realign, & live more in service
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3-part framework for building a successful brand & standing out in a saturated market
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The structure of Tracy’s team & how she’s scaled Flourish & Thrive Academy
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How Tracy curates her week as a creative
This show is produced by Soulfire Productions
#1 IN MARKETING ON APPLE PODCASTS
The SimplyBe. Podcast is for anyone seeking to bring inspired authenticity into their business and their life. Our guests come from all career verticals and backgrounds, but they all have one thing in common… unapologetic authenticity.
Join us in unpacking the only marketing tool you will ever need: an authentic personal brand.
Follow Jessica:
IG: @jessicazweig
Visit jessicazweig.com
Be. is the permission slip to set yourself free to simply be who you were born to be.
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