As the SimplyBe. Agency has evolved, our opportunities are with different clients than those who would come and engage with, enjoy, and absorb our former visual brand. Our clients come to our new website and they feel at home; they would come to our old website and feel like it wasn’t for them — that’s when you know it’s time for a rebrand.
— Aleksa Narbutaitis
Aleksa Narbutaitis, VP of Marketing at SimplyBe. Agency joins Jessica to talk about the fun, creative, and detailed process of the SimplyBe. Agency’s rebrand! Your brand is the beacon that attracts your ideal client, and as you scale, grow, and evolve, it’s critical to consider how you visually stand out to clients. As the genius, creative mind, and visionary artist behind the SimplyBe. brand, Aleksa is here to break down the anatomy and delicate balance of rebranding. They also unpack why having a founder-led brand can become a business risk as you scale, and the decision to distance Jessica from the SimplyBe. brand.
In this episode of The SimplyBe. Podcast:
Carving Aleksa’s own creative space within SimplyBe.
How the SimplyBe. Agency brand has evolved
The process behind what goes into a rebrand
Why Jessica is distancing herself from the SimplyBe. brand
The ‘opposites’ exercise for refining your brand voice & tone
Evolving the SimplyBe. email strategy & creating an avatar
This show is produced by Soulfire Productions