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“I think the number one mistake people make, to be honest with you, is worry so much about growing a following that they forget to engage the people that they have.”

– Erica Eckman

It can be disheartening when you feel like your message isn’t reaching your audience on social media. Our guest this week, Erica Eckman of Everything Erica, knows the feeling. She believes that most people on social media don’t want to be sold to and aren’t interested in engaging with people who seem out of reach. She joins Jessica to discuss why it’s so important to be yourself and how this can dramatically grow your following.

Erica Eckman doesn’t want to be another aspirational Instagram account. Instead, for her, the secret sauce to growing a following is to be yourself. When you come across as attainable and relatable, people feel more comfortable and secure engaging with you. On this week’s episode of the SimplyBe. Podcast, Jessica talks to Erica about getting more likes and follows on Instagram with a recipe calling for a little bit of strategy and a little bit of vulnerability.

Erica’s business, Everything Erica, is a food and lifestyle blog that has grown organically thanks to Erica being unapologetically Erica. She talks about her journey and also discusses why you need to be constantly evolving, why you should check your top posts every month, and why your purpose should be about service to others. She wraps things up by taking some time to talk about why hashtags are the underrated kingmaker of Instagram.

If you’ve felt stagnant on your social media strategy, tune in for Erica’s sage advice.

In this episode of The SimplyBe. Podcast:

  • [01:44] – This week’s guest: Erica Eckman

  • [02:15] – Writing sabbatical in Costa Rica

  • [04:24] – Subscribe, leave a review, and tell your friends about SimplyBe!

  • [05:20] – Erica Eckman introduction

  • [08:03] – Jessica and Erica’s serendipitous friendship

  • [12:35] – How Erica grew her social media following

  • [16:24] – Erica’s strategy for content creation on Instagram

  • [20:23] – Expanding focus outside of Instagram

  • [23:51] – The difference between aspiration and attainability

  • [25:56] – Polished vs casual posts

  • [31:31] – The fine line between being real and exploiting your vulnerability

  • [36:51] – The power of truly caring

  • [43:23] – Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

  • [46:35] – Take the leap to be in alignment with your purpose

  • [51:54] – Erica’s recipe for hashtags

  • [54:14] – Recent photo metadata theory

  • [59:01] – Erica on Instagram

  • [59:30] – Share Your Shine podcast

  • [59:57] – What SimplyBe. means to Erica

More about this episode's Guest:

Erica Eckman is a food and lifestyle blogger and influencer. She runs the popular blog and Instagram account Everything Erica. She is also host of the podcast, Show Your Shine.

This show is produced by Soulfire Productions


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