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“You don’t need a PhD to be a thought leader; you don’t even need a crazy amount of experience on your resume to be a thought leader. You just need the willingness to be brave enough to share your authentic thoughts, feelings, viewpoints, and stories.”

– Jessica Zweig

Today, Jessica breaks down the differences between social media influencers and thought leaders so you can identify which category you’re in, and how to leverage this in Being Your Brand. She explores the importance of content creation in elevating yourself as an expert, and unpacks different ways you can begin positioning yourself as an authority in your industry.

This show is supported by:


In this episode of The SimplyBe. Podcast:

  • Social Media Influencer, Lifecaster, & Thought Leader compared

  • How to begin positioning yourself as a thought leader in your industry

  • Why you want to create content outside of social media

  • Identifying what content mediums light you up

  • Why you need to position yourself as the expert consistently & clearly

This show is produced by Soulfire Productions


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