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“It’s really important to remember [to ask] who is the end user of this visual branding? Who is seeing it and how do we best cut through the noise so that they see it and remember it?”

– Aleksa Narbutaitis

When the average person scrolls through Instagram, a brand has a nanosecond to make an impression. Joining Jess on this week’s edition of The SimplyBe. Podcast is Aleksa Narbutaitis, Creative Director at the SimplyBe. Agency. Aleksa makes a case for why your style guide is your most important investment, and offers design advice on everything from logos to colors and fonts. Tune in to learn how to make your brand stand out!

If you’re not artistically inclined, you may not give much thought to your brand’s visual style. But take it from Jess and Aleksa Narbutaitis, Creative Director of SimplyBe. Agency, your style guide is one of the most important investments you can make in your business.

On this week’s episode of The SimplyBe. Podcast, Aleksa joins Jess to discuss why your brand’s visual aesthetic is hugely important. Aleksa’s job requires her to be able to take a brand’s strategy and condense it to a cohesive visual message. She offers advice on color, fonts, and setting up a style guide day one. She also has advice for aspiring designers: you don’t need a fancy degree or fancy software, get designing!

Jess also takes some time to share her daily gratitude practice. Use her strategy to bring more joy and calm into your life.

In this episode of The SimplyBe. Podcast:

  • [01:22] – Gratitude journaling

  • [07:37] – Sneak peek excerpt from Jessica’s forthcoming book

  • [17:14] – Why a visual brand identity is important

  • [20:39] – Visual Easter eggs

  • [23:03] – Welcoming brands to the world

  • [25:22] – Quick wins to uplevel a visual brand

  • [28:47] – Developing a style guide

  • [32:12] – Font hierarchy

  • [34:11] – Telling an emotional story with color

  • [35:34] – Creative hacks & tools

  • [38:03] – Skillshare

  • [40:17] – Unsplash

  • [41:06] – Creative Market

  • [42:00] – Starseed sisters

  • [52:28] – Opportunities for growth

  • [59:28] – Busting up the drama triangle

  • [1:01:38] – What SimplyBe. means to Aleksa

More about this episode's Guest:

Aleksa Narbutaitis is the Creative Director and resident Gill Of All Trades (G.O.A.T. for short) at SimplyBe. Agency. A Type A creative with a B.B.A. in Entrepreneurship as well as a minor in dance from Loyola University Chicago, and a Master’s in Leadership for Creative Enterprises from Northwestern University, creative direction is where she thrives—right at the intersection of art and action.

In a past life, she opened and operated a boutique fitness studio in Chicago, where she still rocks the mic weekly. Now calling SimplyBe. her home, she brings with her years of small business management and marketing experience, as well as an eye for design and a passion for personal brands.

This show is produced by Soulfire Productions


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