“Our audience is driven to listen and engage by topic and the charisma of the speaker—there are so many doctors and health practitioners who have outperformed living legends, celebrities who have been on the podcast.”
– Colleen Wachob
Colleen Wachob, Co-Founder and Co-CEO of Mindbodygreen, walks us through a true expert-level approach to building a powerful, successful brand. Through this conversation, you’ll learn why bringing your personal “why” to your brand is so critical, and how Mindbodygreen keeps their vision and mission at the center of everything they do. Colleen shares Mindbodygreen’s strategy behind content delivery, and their journey of expanding from being a media-only brand to a product brand, exploring how brand loyalty allows for a more diversified revenue model.
This show is supported by:
-
Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 15% off.
In this episode of The SimplyBe. Podcast:
-
Mindbodygreen’s approach to curating & diversifying their community of experts
-
How to think about content & how delivering content is evolving
-
The journey of expanding from a media-only brand to products
-
Why you need to bring your personal “why” to your business
-
How brand loyalty allows for a diversified revenue model
-
What it’s like to have co-founded Mindbodygreen with her husband
This show is produced by Soulfire Productions
#1 IN MARKETING ON APPLE PODCASTS
The SimplyBe. Podcast is for anyone seeking to bring inspired authenticity into their business and their life. Our guests come from all career verticals and backgrounds, but they all have one thing in common… unapologetic authenticity.
Join us in unpacking the only marketing tool you will ever need: an authentic personal brand.
Follow Jessica:
IG: @jessicazweig
Visit jessicazweig.com
Be. is the permission slip to set yourself free to simply be who you were born to be.
ORDER YOUR COPY
