“Our audience is driven to listen and engage by topic and the charisma of the speaker—there are so many doctors and health practitioners who have outperformed living legends, celebrities who have been on the podcast.”
– Colleen Wachob
Colleen Wachob, Co-Founder and Co-CEO of Mindbodygreen, walks us through a true expert-level approach to building a powerful, successful brand. Through this conversation, you’ll learn why bringing your personal “why” to your brand is so critical, and how Mindbodygreen keeps their vision and mission at the center of everything they do. Colleen shares Mindbodygreen’s strategy behind content delivery, and their journey of expanding from being a media-only brand to a product brand, exploring how brand loyalty allows for a more diversified revenue model.
This show is supported by:
Organifi | Go to organifi.com/simplybe or use the code SIMPLYBE at checkout for 15% off.
In this episode of The SimplyBe. Podcast:
Mindbodygreen’s approach to curating & diversifying their community of experts
How to think about content & how delivering content is evolving
The journey of expanding from a media-only brand to products
Why you need to bring your personal “why” to your business
How brand loyalty allows for a diversified revenue model
What it’s like to have co-founded Mindbodygreen with her husband
This show is produced by Soulfire Productions