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“There’s going to be a new algorithm, but if you’re yourself and you’ve thought about who you are, how you will serve and what your business is, you’re going to be fine. None of these trends really matter.”

– Nicole Emerick

When it comes to social media marketing, it can feel overwhelming trying to keep up with trends, influencers, and platforms. Our guest this week on The SimplyBe. Podcast, Nicole Emerick of FCB Chicago, is here to demystify what it means to work with influencers and shares her best practices for launching an influencer marketing campaign for your business. Tune in as Nicole talks about what she looks for in an influencer to best promote her clients’ brands.

Whether you’re a brand or you’re looking to partner with brands, the world of influencer marketing can be confusing. That’s where Nicole Emerick comes in. As the Vice President and Director of Social Media and Influencer Marketing at FCB Chicago, Nicole knows what works and what doesn’t in the realm of influencers.

On today’s episode of The SimplyBe. Podcast, Nicole shares her best practices for setting up an influencer campaign. Listen in as she discusses whether follower counts even matter and why your brand or campaign purpose is the most important part of any marketing push.

Relax, you have permission to only focus on one or two social media platforms! If you’ve been struggling to wrap your head around the influencer process, this is the episode for you.

In this episode of The SimplyBe. Podcast:

  • [01:20] – Writing sabbatical in Costa Rica

  • [02:38] – Listener review of the week

  • [10:35] – What FCB Chicago is all about

  • [11:16] – Co-founding a full-service influencer marketing practice

  • [14:05] – Opportunities on alternative social channels

  • [15:49] – What is the deal with TikTok?

  • [18:13] – Placing a value on influencers

  • [22:55] – The business of influence

  • [25:27] – Adding value like The Fat Jewish

  • [28:13] – Stop being a highlight reel and just be the light

  • [32:15] – Setting the tone

  • [34:47] – Evolve or die

  • [40:17] – A beautiful place for unicorns

  • [44:50] – Choose to show up

  • [46:11] – Bringers of the Dawn: Teachings from the Pleiadians

  • [48:41] – Executive boss women

  • [49:45] – What’s next for Nicole?

  • [51:25] – What SimplyBe means to Nicole

More about this episode's Guest:

Nicole Emerick is the Vice President and Director of Social Media and Influencer Marketing, a department she founded, at FCB Chicago. Nicole spends her time matching brands with the right influencers to share their stories and is an expert at helping brands craft authentic, purposeful messages.

This show is produced by Soulfire Productions


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