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“I love that we’re taking the approach of being empathetic and understanding where people are coming from. Because when we’re out of this, and we all will be, we want people to remember how we made them feel and how we can genuinely impact them in their business.”

–  Kristi Falzon

There is an art to the LinkedIn profile. To establish authority and really solidify your brand, you need to concisely tell your story so that viewers get a sense of your job, your company culture, and who you are as a person. This week on the SimpleBe. Podcast, Kristi Falzon of LinkedIn, is here to teach you the ins and outs of LinkedIn. After listening to this episode, you’ll have the tools you need to rock your LinkedIn profile, so take some notes!

LinkedIn is the human place to show up professionally. Yet there are so many people not using this amazing site’s offerings to their fullest potential. Both on this podcast and in meetings with SimplyBe. Agency clients, Jessica has promoted LinkedIn as probably the best social media site for your brand and to establish authority. That’s why we’re so excited to have Kristi Falzon, the Manager of Sales Development at LinkedIn, on the show today.

Kristi took some time to share some truly amazing success stories of people who have utilized the connection capabilities and the algorithm of LinkedIn to really change their lives. She also shares her biggest pieces of advice on crafting a profile that shows who you are both as an employee, but more importantly, as a human.

You will want a dedicated notebook just for this episode as Jessica and Kristi dive into all things LinkedIn. Tune in!

In this episode of The SimplyBe. Podcast:

  • [02:19] – All things LinkedIn

  • [04:04] –SimplyBe. Social Media Boost

  • [08:04] – How Kristi came to work at LinkedIn

  • [12:15] – The power of the platform

  • [14:27] – Profile optimization

  • [17:18] – Quick & dirty tips

  • [21:37] – User statistics

  • [26:29] – Cut through the noise and get seen

  • [28:29] – Expanding beyond first-degree connections

  • [32:18] – Free courses

  • [34:56] – Structuring messages in Sales Navigator

  • [43:22] – Creating video

  • [49:29] – What does SimplyBe. mean to Kristi?

More about this episode's Guest:

Kristi Falzon is the Manager of Sales Development at LinkedIn. She is an expert at helping brands utilize LinkedIn’s powerful algorithms and tools.

This show is produced by Soulfire Productions


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