SimplyBe.’s Personal Branding Foundation Program with Mars Inc.
The Mars Inc. Global Trade Function plays a critical role within the technology department of Mars-Wrigley. But, despite their diverse strengths and backgrounds, their unique value to the company at large was undefined and therefore overlooked. The team was also globally situated, with team members located across the US, Asia, Europe and the Emirates, posing an additional obstacle to this team’s synergy. As a result, the team felt undervalued from external team members and stakeholders, and internally disjointed. The team’s Senior Manager sought out SimplyBe.’s corporate training program as the solution to establish a unified message of thought leadership across his seven person team, while increasing the team’s optics for greater visibility—and ultimately impact.
SimplyBe.’s CEO and Founder Jessica Zweig led a four-hour Team Branding Workshop establishing the power of branding within a larger corporate environment. The team worked together to build their Team Brand Hologram®, SimplyBe.’s proprietary methodology, by defining the core values and strengths of each of individual team member in order to create a collective, unified message. Additionally, the team was given a LinkedIn optimization strategy and built a “go-to-market” plan to establish thought leadership amongst their peers. SimplyBe. also facilitated an accountability plan to ensure the day’s learnings were implemented beyond the workshop.
As a result, the team learned monthly, weekly and daily ways to increase their influence in their particular area of expertise across the organization, becoming the “go-to” team of experts within the technology department. Due to an increase of strategic communication through polished presentation skills, email messaging and LinkedIn white papers, the team became associated with new and better business results. Additionally, management reported an immediate increase in employee engagement. In a follow-up survey conducted by our team six months after SimplyBe.’s workshop, the team assessed itself as high-functioning, valued, respected and engaged.