The Authenticity Tour

*A FREE MASTERCLASS SERIES ON HOW TO BUILD THE ULTIMATE AUTHENTIC PERSONAL BRAND

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We see you, go getter.

You are after the next launch, the next promotion, the next client, the next big opportunity.

You want it so badly, it hurts. You think you have to play a certain game, be a certain person, follow certain rules and know certain tactics to get there. 

But what if we were to tell you that the secret sauce to success and the only thing you actually need in your toolkit is: your authenticity. 

Yeah, yeah #buzzword. But we did write the book on it (no, quite literally). And through our work with hundreds of clients, we’ve found that when you blend a clear vision, message and strategy with your authentic self… that’s an unstoppable formula for success. On your terms.

86% of consumers say that authenticity is a key factor when deciding what brands they support.
— Stackla

Welcome to The Authenticity Tour. 

Starting in July, we’re going on the road. Each month we’re offering our community a free, online masterclass, teaching go-getters just like you how to develop a personal brand and build an authentic platform to ensure your next big launch, promotion, client, opportunity is a total success. 

Whether you’re an entrepreneur, a solopreneur or working for the man, everyone wants the same thing: to reach that next level.

And the only way to do that comes down to one, non-negotiable:

Your brand.

Your brand is your beacon. It speaks for you, without you. And it’s something you need to get clear on before you build your marketing strategy or even your business strategy.

Your brand defines not only who will buy from you, but it answers the bigger question of why YOU? In a sea of limitless options of others who provide exactly the same service to exactly the same audience, it’s a matter of standing out or getting out of the way.

The Authenticity Tour is here to give you the tools to develop your personal brand.

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The Authenticity Tour - Tour dates

Coming to a screen near you.

Sign up for one or all of The Authenticity Tour dates. Join us as we cover the 360-view of what it takes to create an unstoppable personal brand.

Countdown to July's Session:
Authenticity Tour - Tour Managers

The road to uncovering and subsequently building your most authentic self and brand is no easy feat. It can feel daunting, stepping into that great unknown. You know you need this work. You know you need to brand yourself in order to stand out and achieve that next level of success. But you may feel unsure of how to make that first move or take that first step. 

Your Tour Managers have got you covered.

Over the course of the Tour, these folks will be guiding you every step of the way, educating you on just how to create all the pieces, as well as how to assemble them and tell your story in a way that only you can. Meet your Tour Managers:

The Authenticity Tour - Tour Managers - Jessica Zweig Founder & CEO, SimplyBe. & Best-Selling Author, Be.

Jess not only founded the thought-leading company that preaches and teaches it, but she literally wrote the book on personal branding, why it matters, and how to build and leverage yours. She’s taught personal branding to executives and companies around the world. And now, she’s going on tour to teach YOU how to harness the power of your name and reputation and turn it into absolute magic.

The Authenticity Tour - Tour Managers - Cara Hays Senior Account Manager, SimplyBe. Founder & Creator, Six Months of Me

As someone with a corporate marketing background AND an entrepreneurial spirit, Cara knows what it takes to  create a personal brand and leverage a brand platform. She sees you because she IS you. And she’s going on tour to teach you how to craft a brand that is not only creative and sharp, but one that is relevant to your key audiences and speaks to their direct pain points. See also: killer personal brand.

The Authenticity Tour - Tour Managers - Nora Shepard Founding Member and  Director of Business Development, SimplyBe.

If there was a company phone, we’d elect Nora to answer it. (There is, and she does.) As one of the co-founders of SimplyBe., Nora knows how to make a brand tick. Her approach to networking and sales is unmatched and she’ll teach you how to not only identify and get in front of your right people, but how to seal the deal. It comes down to being in service of your people and Nora is here to show you the way.

The Authenticity Tour - Tour Breakdown

3 Ways to Attract Your Ideal Client Base Through the Power of Personal Branding

Tour Managers: Jessica Zweig & Cara Hays
JULY 13TH, 2022 | 12PM CT

 

How do you get in front of the right people? Ensuring you’re reaching the right audiences will allow you to attract more and hustle less for the right opportunities. SimplyBe.’s Founder + CEO, Jessica Zweig, and Senior Account Manager at SimplyBe. and Founder & Creator of Six Months of Me, Cara Hays, will guide you through the three things you need to know in order to attract your ideal client base (and yes, it really is that simple).

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Become Your Own Publicist: How to Pitch Like a Pro

Tour Managers: Jessica Zweig, with Special Guest, Micaeh Johnson
AUGUST 10TH, 2022 | 12PM CT

 

PR increases your credibility. PR changes the way people think about you. PR enhances your online presence. PR increases profits, sales, and leads. Learn how to position your authentic story so that it lands and maximizes your impact. Founder & CEO of SimplyBe., Jessica Zweig is back, this time with special guest Micaeh Johnson, communications specialist and SimplyBe.’s PR Director, to teach you how to tell your story through the power of storytelling and External Outreach—SimplyBe.’s unique approach to public relations.

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The Top 5 Ways to Pack Your Pipeline with your Personal Brand

Tour Manager: Nora Shepard
SEPTEMBER 14TH, 2022 | 12PM CT

 

Your personal brand is your ultimate business card. When creating a personal brand, it should tell your story, intentionally. The best brands speak before you do. Looking at your platform now, is it telling the story that you want to tell? Founding Member and SimplyBe.’s Director of Business Development, Nora Shepard, will walk you through how to leverage your personal brand platform to increase your sales and, above all, how to authentically, genuinely, connect with your prospects. (They’re humans, after all.)

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Create an ROI-Driving Vision Statement to Fuel Your Growth

Tour Manager: Jessica Zweig
OCTOBER 12TH, 2022 | 12PM CT

 

As a person with a platform and with something to share, you have not only an opportunity but a responsibility to share your message with the world. It is only when you get clear on your vision and, most importantly, take ownership of the responsibility you have to your audience, your industry, the world as we know it, that you begin to truly move the needle. SimplyBe.’s CEO and Founder, Jessica Zweig, will give you the winning, 3-step (yes, it’s only 3!) formula to stand out as a leader with a crystal clear vision statement—critical in developing a personal brand. She’ll teach you not only how to develop yours in service of your target audiences and clients, but also how to integrate it into your work and your life—because if you have a vision, it shouldn’t be limited to your 9-5.

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Everything is Content: How to Create Original Content and Position Yourself as an Incomparable Thought Leader

Tour Manager: Cara Hays
NOVEMBER 16TH, 2022 | 12PM CT

 

Everything is content. Everything. In a digital world, this can feel daunting (and exhausting). But producing original content is key in developing a personal brand. The good news is that it’s not about volume—at least it doesn’t have to be. The more compelling, powerful and potent your content, the harder it can work for you. Cara Hays, Senior Account Manager at SimplyBe. and Founder & Creator of Six Months of Me, will teach you the elements of creating super sharp content that both connects with your target audiences and converts them in a blink.

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What Competition? How to Carve Out Your Whitespace in a Saturated Market

Tour Manager: Nora Shepard
DECEMBER 14TH, 2022 | 12PM CT

 

You have to get clear on what you stand for—and what you don’t. Because that is how you can truly stand out. And you need to be ok with the fact that you are going to lose some people along the way. (And here’s a pro tip: the people you do lose weren’t your people to begin with.) Nora Shepard, our Director of Business Development will teach you how to identify, observe and learn from your competitive landscape. By doing so you’ll know just how to capitalize on the biggest opportunities in your space, clearing the direct path to your audiences and standing out in your market. 

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Why Now?

“Personal Branding” is having a moment.

A concept that was lesser known just a few years ago, is all of a sudden a marketing commodity. 

But it’s not all just “marketing.” In fact, it’s some of the most personal development work that you’ll ever do. 

The way you show up, the way you carry yourself, the way people perceive you from afar and what they say about you when you leave the room—that’s your brand. It’s the equity you build in your name and reputation and it’s the impact that you leave (or don’t) in your wake.

While most know that they need one, and maybe have some idea of how to get one, they often leave out a key ingredient in building a personal brand:

Authenticity. 

In a world gone digital, authenticity is the only breath of fresh air we can hope to feel, human to human, on the Internet. 

Authenticity is also your greatest asset in cutting through our noisy world. And not just cutting through for the sake of it. We’re talking: creating a powerful, bold, unapologetic message to serve as a beacon, galvanizing your right people. 

But how does one achieve such coveted razor-sharp clarity?

It’s simple: it all comes down to brand.

We believe that branding is, first and foremost, an exercise in clarity. You simply can’t be everything to everyone—because if you try, no one will understand who you are, what you stand for or what value you can bring to them. In short, you come across as watered-down and certainly not an expert in any one thing.

And where does that leave you? 

  • Scrambling and hustling for opportunities rather than them coming to you 
  • Consistently outshined by your peers and missing out on promotion opportunities 
  • With a perception problem—both online and in the real world
  • Saying yes to the wrong types of clients in effort to keep your business afloat
  • Saying yes to the wrong types of projects in effort to gain corporate recognition
  • Lacking direction in the types of clients you can actually serve 
  • Communicating a clunky message that falls on deaf ears

But we know your secret. 

We know that you are a superstar. We know that no one can do exactly what you do, in the way that only you can do it. And that is your power. 

50% of employers won’t interview a candidate they can’t find online.
— CareerBuilder

So how do you amplify yourself?

We believe in this work so much that we want to shout it from the rooftops. (But we would be remiss as marketers—that’s simply not effective.) So we built The Authenticity Tour. This series of free, live masterclasses is designed to give you the insights you need to craft your ultimate edge: an authentic personal brand. 

We’ll cover everything from the basics and creating a vision statement for yourself and your brand, all the way to some of our top tactical tips in storytelling, social media, PR, and content creation.

The Authenticity Tour will equip you with everything you need to create your best brand, stand out, and begin attracting your right audiences.

Are you ready to stand out?

Let’s rock’n’roll.

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At the end of the day, we all crave authenticity. 

Authenticity is unfiltered. It’s unapologetic. It’s honest. It doesn’t have all the answers. It owns its imperfections. It shows up for its audience—on the good days and the bad days. 

So are you ready to show up?

Unapologetically and authentically—not just for your people, but for you? 

Show up for yourself and your next level of success. Whether that’s the next launch, the next promotion, the next client, the next big opportunity.

Sign up for The Authenticity Tour and learn what it takes to build the ultimate super tool—your personal brand.

If you’re interested in high-touch support in developing your personal brand, reach out to the experts at SimplyBe. to discuss.