Personal branding is an act of service, not an act of vanity.
Corporations often have a few concerns when it comes to using personal branding in their overall thought leadership strategy:
Q: “What if we invest in only a few people and they leave the organization? Isn’t that a business risk?”
A: As we saw with Analytics8, personal branding increases overall employee engagement. When a company demonstrates that the individuals are critical to its success, and are integral to the thought leadership strategy’s success, those people lean in and that creates a ripple effect. The ultimate spokespeople for your brand are the ones inside your four walls.
Q: “We aren’t interested in being in the limelight, and that seems to go against our core values.”
A: Personal branding is the channel through which you can align your public image with your most authentic self. If you are a humble person, your personal brand should reflect that. Our strategic work elevated the individuals and companies without once compromising their humility.
Q: “Will personal branding take our people away from their work?”
A: No. In fact, it makes them work smarter. Personal branding is at the heart of every part of an organization because people are at the heart of business. Nearly 1 in 3 employees don’t feel fulfilled at work. When employees feel unfulfilled, they are:
- Actively looking for another job outside the organization and will leave within the year
- 71% less likely to promote the organization as a great place to work
- 47% less likely to put in a great deal of effort to help the organization succeed
By demonstrating how their contributions connects to a clearly defined organizational purpose, you will see an increase in productivity and employee engagement.
Analytics8 learned through this process that personal branding is not an act of vanity but an act of service—to the world and to your company.