Morningstar

SimplyBe.’s Personal Branding Elevation Program with Morningstar.

The first phase of our Morningstar partnership entailed full stop personal branding messaging and strategy for two public facing executives: Head of Asset Management and Head of Sustainability, with the final deliverables of a fully executable playbook and marketing rollout to power their personal brand platforms for 12 months.

As a follow-up to support the organization more broadly, and after over a year of fully remote work due to the pandemic, Morningstar Inc. sought to strategically engage its workforce.

By hosting SimplyBe.’s personal branding workshops, their goal was to maximize the power of personal branding across key groups inside the organization: the professional development of the ‘Morningstar Development Group’ cohort—a group of rising star young professionals in their first 1-2 years at the company—and The Women’s Resource Group—a group of executive women and rising female leaders. SimplyBe. guided each group through a series of workshops specialized for each, covering content centered on building their personal brands while enhancing their communication and confidence in service of Morningstar’s business objectives.