We’ll preach it from the mountains (or from the nosebleed section of the modern arena):
Building your personal brand online is your most powerful approach to marketing yourself and your business.
Things aren’t how they used to be. For professional and personal success, you can’t stay confined to or hide behind your company’s brand. (You are not your company.) With original, purposeful content, owned by you, you can build a personal brand from honesty and authenticity and go so much farther.
These days, personal branding is more important than ever.
As an entrepreneur, business owner, or corporate employee, working to build your personal brand is key in generating new business, making connections, and landing jobs. If you’re solely reposting content from your company, your strategies might need a revamp.
Plant the seeds and put in the work to elevate your persona into the now.