“If you try to be everything to everyone, you’ll end up being nothing to no one.”
—Jessica Zweig, CEO and Founder of SimplyBe.
This is the mantra to remember as you consider rebranding. Not only as a participant in the online space, but as a thought leader, business owner, and frankly, a human being.
If you haven’t heard, Elon Musk has moved to rebrand Twitter as “X,” aiming to shift away from a micro-blogging website to an all-in-one, “everything app.” He plans to incorporate “comprehensive communications,” and the “ability to conduct your entire financial world” within the scope of a single app.
Twitter, a micro-blogging app, transitioning to an app that seems to encompass everything under the sun? That seems to speak to a much broader audience than Twitter’s original user base. According to Pew Research Center, Twitter users are younger, more educated, and more likely to be Democrats than the general public. However, Musk’s idea for this rebrand is to target people from all demographics, backgrounds, political affiliations, and the like.
If Twitter was a human, there would simply be no way to cater to everyone in every audience bucket. There’s simply no “all-in-one” person that everyone likes, agrees with, or looks up to.
That’s the beauty of personal branding, after all.
The beauty of social media lies in the ability to connect people from different backgrounds and interests. From a human perspective, it’s just not possible to satisfy every single person. And again, we direct you to the quote at the start of this blog (it’s Marketing 101).
Rebranding is a transformative process for brands, businesses, and people. It allows for an image refresh and a new face for the world. The abrupt rebrand of Twitter to “X” is a point of confusion for many, and it begs the question of how to rebrand yourself the right way.
Here are the dos and don’ts for how to rebrand yourself.