How to Rebrand Yourself (and Your Career) in 2023
We’ve made it to 2023.
There’s always a ton of build-up to the end of the year—holidays, time off, renewal, and rebirth. So when we get to the new year, and back to the daily grind, it can feel a bit overwhelming.
And 2023 is no different.
With uncertainty coming at you from every angle, one thing is for sure—you must be proactive and engaged in your approach to surviving (and thriving) this year. You must take control of your own career and be engaged with your future outcomes.
Is this a lofty goal?
But an achievable one, we promise.
Leave space for joy.
Not where you expected us to start, right?
But a supremely important direction we cannot forget.
Leave space for play, for fun, and yes, for joy, in 2023 and you’ll be set up for so much more.
If there’s one thing we learned from the quiet quitting trend last year, it’s that no one wants to feel disengaged with their work. And this is the year we are not going to work ourselves to the bone. We will not solely focus on the quantifiable, masculine KPIs we’ve been programmed to work towards.
2023 is the year we’re expanding in all directions—into life, into love, into community, into impact, into joy, into prosperity.
The caveat here is that, of course, we have to do the work. We have to choose it. We have to be brave enough and courageous enough to step forward and claim who we really want to be in this life if we’re going to expand anything.
Company loyalty isn’t what it used to be—and that’s okay.
2023 is already giving off scarcity vibes for a lot of people. Many are feeling a contraction based on what’s going on in the economy and in the job market.
Perhaps you lost your job in a reorg.
Perhaps you’re unhappy in your job.
Or perhaps you’re happy, but looking forward to the next thing.
Everyone in the workforce is feeling it to some degree.
Because we don’t stay in the same jobs or with the same companies for our entire careers anymore. We change jobs every couple of years, just as we should.
“Don’t look at your business like four walls, but like four windows. People aren’t meant to stay confined in jobs forever. They’re meant to come and go.“
Former head of employee engagement and culture at Deloitte
At SimplyBe., our objective and intention is to ensure that our employees have the best experience while they’re at our company. That they grow as people, and that—because of their contributions and growth as an employee and as a human being—the company grows, too. And we’re all better for it.
As a human, you are continuously “rebranding” yourself, both personally and professionally, whether you realize it or not. But that’s not to say that there aren’t things we can do practically, tactically, strategically—right now—to set ourselves up for the greatest version of our careers, and intentionally rebrand.
Doing the work and rebranding yourself—the SimplyBe. way.
When it comes to career growth, things are changing.
In time, the traditional resumé is going to become obsolete.
We, as a workforce, will still measure hard skills and talent, of course, but we’ll also (and maybe more so) measure who our candidates are as people. And the best way to do that is based on their personal brand—based on their story, experiences, values, and how they themselves are able to articulate it all.
This is the work that we’ve been doing since our inception.
This is the work that we’ve perfected and continue to optimize.
This is the work we believe in.
So let’s break it down. How do you gain that competitive edge, rebrand yourself, and future-proof your platform for the career changes coming your way?
The Brand Essentialist
We named it The Brand Essentialist because literally it is the three essential elements you need to successfully rebrand yourself:
- A consistent, clear story.
- A cohesive, visual identity, in every medium.
- A social media presence to leverage to your advantage.
Once these pieces are in place, magic truly happens.
Each and every team member nailed my voice, my visual brand, and my thought leadership. Everything that was in my head and needed to come out, they accomplished within a short period of time. Every deliverable not only exceeded my expectations, but I am officially obsessed with my new brand.
SimplyBe.’s creative and original work is genius and I could not have found a better agency to work with. They do what they say they are going to do! The investment left me with a detailed roadmap of my entire brand message and how to execute it to the world.
Nesha Pai, CPA
Brand Essentialist Client
Confidence is key to implementing a successful personal brand—and it’s instilled as a byproduct of the work we do in The Brand Essentialist.
1. Telling a Clear Story
Most people don’t know how to tell their own story or where to begin. They don’t know how to take their entire career and distill it into a concrete, clarified message.
We act as a much-needed lens that helps focus on the right parts of your story, simplify it, and bring it to life.
2. Looking the Part
Our brains process visuals 60,000 times faster than written text. It’s science—looks matter.
But it’s more than a logo or a brand color (although those are key parts of it). It’s a visual concept that acts as a guide to how you present yourself that will keep you looking consistent—and ultimately stand out in the market.
3. Leveraging Social Media
We believe LinkedIn and Instagram are the most powerful platforms for building a personal brand—LinkedIn is the place to be as a content creator (check out the SimplyBe. Podcast episode with Zander Van Gogh to go deep on this one) and Instagram is crucial for solopreneurs, creatives, and the like to create community and clients.
Once you optimize your new key elements (your message and your visuals) on those platforms, you really showcase your story and bring your personal brand to life.