The Challenge:
An established content creator with many brand partnerships under her belt, Andrea Levoff had amassed much success across social media. But as she prepared for her next endeavor, screenwriting, she needed a credible platform to back her up. She came to SimplyBe. to define her brand message, rebuild her website, and equip herself with the strategy needed to venture into the next iteration of her career.
After doing the deep work on herself, Andrea came out on the other side ready and able to tell a story much larger than herself—one that inspires all of us to rethink how we view ourselves and the world. To let go of judgment, tune into what really matters, and laugh at the rest.
The Solution:
SimplyBe. built Andrea’s refreshed brand identity and brand strategy with her career path in mind:
- A focus on longform blogging to best demonstrate her writing capabilities
- Short form video content to demonstrate her quick, witty, and relatable sense of humor
- And an Instagram strategy to meet her key audiences where they are
Additionally, the SimplyBe. creative team completed a full visual rebrand, showcasing this content creator’s new story with an eclectic confidence. Her new brand story and visual identity in hand, our team designed and built her brand new website which launched in July 2023.
The Results:
Dubbing the term and category “inspotainment,” Andrea has the platform she needs to grow from content creator to screenwriter and garner attention for her original series @thedopeassmom.
“[SimplyBe. is] nothing short of a miracle for my brand. Their unique approach to personal branding has taken my platform to the next level. I love how they were able to integrate all aspects of my brand in a way that feels authentic and empowering to my audience. Working with SimplyBe. has been a blessing and they have been able to keep growing my business.”
