How this innovator in real estate got clear on its brand and amplified its people to expand into new markets and land a successful acquisition.
It’s all about love.
The right home, in the right neighborhood, is a match made in heaven. Like Alicia Keys and New York. Monk and San Francisco. Ferris Bueller and Chicago… @properties is the matchmaker extraordinaire: connecting buyers, sellers and agents in the communities they will cherish for years to come.
Born in Chicago out of the minds of dynamic duo Mike Golden and Thad Wong, @properties was founded from tremendous personal sales success, a longstanding friendship, shared philosophies, and a mutual vision for the future of Chicago Real Estate. But @properties didn’t become #1 in Chicago and #10 in the nation just through hard work. It was a genuine love for the cities and unique neighborhoods the company serves—and the desire to expand its mission of helping people build better lives and increase happiness.
With a culture of innovation, collaboration and success at its heartbeat, @properties has reinvented real estate across the board: process, people and experience. Their proprietary [email protected]™ technology—the industry’s premier suite of end-to-end technology applications—provides tools and resources that revolutionize the process of buying and selling for its 3,000 agents and their clients.
So when @properties came to SimplyBe. in late 2020, they were already one of the nation’s fastest growing real estate brokerages and were recognizable in key cities by their signature Love marketing campaigns. The company had invested in design from the start, but with such fast growth, the messages had started to feel fractured and there wasn’t a clear strategy to move forward. With plans to franchise into new cities, @properties knew they needed to not only unify their messaging, but ellevate the voices of their organization to make an impact in new markets.
They also understood their reality, being in the real estate industry, that the company’s success was reliant on their brokers’ success, and @properties had a vested interest in investing in their people.
As we began our work, our objective was clear—to support @properties in becoming a nationally recognized real estate firm through a robust franchise strategy supported by an overarching brand identity and cohesive marketing rollout that supports its growing agent base.