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Bringing a Modern Perspective to Title Insurance & Real Estate


The Challenge:

Lost among the larger organization with a stagnant client list, the Fidelity National Title team came to SimplyBe. looking to expand their marketshare. 

Susan West, Jesse Pittman, and Ashley Scipioni bring over 40 years of combined title insurance and real estate experience, and this high performing team knew there was more business to be had. They needed a unifying brand and strategy to activate their own platforms within Fidelity to serve three primary goals:

  • Attract more high-performing talent
  • Increase credibility and growth in the marketplace
  • Elevate Fidelity’s culture


The Solution:

SimplyBe. crafted a custom brand identity for the trifecta’s new brand, The [RE]frame, a one-stop-shop for real estate hustlers and game changers, as well as a custom brand strategy inclusive of live events, virtual masterclasses, monthly newsletters, and mic-dropping podcasts to help people throughout title insurance and real estate reframe their business through the lenses of people, property and profit. 

Additionally, our creative team developed custom visual branding for The [RE]frame, inclusive of unique branding for each individual in the context of the overarching brand strategy. This visual branding has since informed their new website, their podcast, video blogs, video masterclasses, newsletter and social media.


The Results:

Within the first few months of publishing The [RE]frame’s video blogs, Fidelity National Title secured two new clients, which recuperated their investment in SimplyBe. twice over. 

After 6 months of active publishing, The [RE]cap, the team’s monthly newsletter, has amassed a subscriber list of over 5K and holds steady at a 25% open rate.

Click below to view The [RE]Frame’s custom visual brand guidelines:

Make an impact with your organization through a custom personal branding solution.

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