Recruiter by Trade, Connector by Heart
How clear messaging, an original video series and comprehensive LinkedIn strategy allowed this entrepreneur in Recruiting to find her authentic self in a male-dominated market.
Charlie Saffro is a recruiter by trade and connector by heart.
Charlie bootstrapped her company, CS Recruiting, with creative recruiting tactics—from posting listings in coffee shops to finding resumes on Craigslist. Today, CS Recruiting is one of the top recruiting agencies in the Logistics and Supply Chain industry, and Charlie has forged her own path as someone who does things differently and puts in the real work.
So when it was time for her to take her business to the next level and really step out of the shadow of her company and into the spotlight, she knew she needed a clear brand story and personal brand platform to support her.