Making the world better for people with cancer.
How a clear message, a sharp personal brand strategy and a cohesive visual brand established this physical therapist as a recognized thought leader in post-cancer care.
In the early 1990s, after a family member of hers was diagnosed with cancer, Dr. Leslie Waltke’s eyes were thrust open to a whole new world. Dr. Leslie Waltke, PT, DPT went from treating a few patients with cancer to opening a physical therapy private practice dedicated solely to people with cancer, to ultimately building the country’s largest integrated cancer rehabilitation program—The Waltke Cancer Rehabilitation Academy.
The WCRA is a powerhouse consultancy that provides world-class cancer rehabilitation continuing education. Through its programming, the WCRA builds and grows vibrant, sustainable cancer rehabilitation programs for health systems and cancer centers.
This work is meaningful.
This work makes a difference.
And so we made it our mission to amplify Dr. Waltke’s vision of making the world a better place for people with cancer.