The Challenge:
Following a successful career as a litigator, Rachel Axelrod became the producer of TEDx Chicago and subsequently founded Axelrod Consulting, a premier event production firm that works with some of the finest, most innovative and mission-driven leaders and companies.
A powerhouse with a wealth of interconnected knowledge, experience, and skills, this event producer lacked a personal brand: she needed to define and communicate a clear value proposition to tell the market. Reputation and her network had gotten her to a point, but it was time to build an intentional platform to attract her ideal clients and accelerate her business.
The Solution:
As the self-proclaimed “general contractor and carpenter” of events, our job was to separate this event producer from your average event planner. By leveraging her contacts, TEDx expertise, and organizational and people management skills, Rachel develops dynamic, interactive experiences that connect with audiences and take the key message to the next level.
Leading with her skillset and unapologetically bold personality, SimplyBe. defined Rachel’s personal brand identity, built an optimized LinkedIn strategy to connect with her ideal prospects and expand her network, and created key foundational visual elements for her new event producer brand.
Our goal was to create a personal brand that proclaimed: if you’re looking to create a memorable, one-of-a-kind experience, hire Rachel Axelrod.
Like her work, Rachel is a curation of many unique traits, which she leverages to create impactful influence for her clients and herself. Rachel’s events are noticed, revered, and sought-after. Her coaching is similarly next level. With the help of her newly established brand platform, the market now knows this, too.
The Results:
Rachel walked away with the tools to effectively and clearly communicate her brand message, voice, and unique value proposition, therefore attracting her ideal audiences and accelerating her business.
“I am so grateful for your team’s hard work. You totally ‘got’ me and helped me articulate who I am and what I do. Thank you SimplyBe. Agency for your professionalism and integrity!”
