How clear messaging, an original video series and comprehensive LinkedIn strategy established this railroad executive as an internationally recognized transportation expert.
Everything Larry Jordan does is in service of improving the rail industry. His deep love for the industry is what drove him to found Wi-Tronix, a leading innovator in real-time monitoring for rail. For years, he quietly and humbly grew his company, improving safety and collaboration in the industry.
When he came to SimplyBe. in 2017, he made it clear he did not want to become famous for the sake of it, but he knew he needed to increase his own brand awareness to grow Wi-Tronix and make an even greater impact and disrupt the transportation industry at large.
With such a lofty objective, he knew he needed a team to navigate the unfamiliar terrain of putting himself out there in an intentional way.