Live Richly, Shine Brightly, Love Lionheartedly
How clear brand messaging, an original video series and comprehensive social media strategy set up this sales mogul for his next chapter after selling his first company.
How do you define success? Some say it’s tangible achievements like a prestigious education, a lucrative career, or a beautiful family. Others say it’s your character—traits like athleticism, stoicism, intellect and strength.
Yet if you ask Richard Bright Lyons, a man blessed with all of the above, and then some, he’ll tell you the measure of one’s life isn’t defined by what you have or what you get, but what you give. And it’s for this reason precisely that his life is so rich. Because when your purpose is to make a difference in as many peoples’ lives as possible, you’re always looking for ways to maximize your potential.
Rich Lyons grew his first company, Lyons Consulting Group, into a foremost leader in digital customer experience. This led to their acquisition by Capgemini in 2017. When he came to SimplyBe., Rich was building the foundation for the next stage of his career. He wasn’t sure yet what that next phase would look like exactly, but he did know he had a big mission: he wanted to spread his light and wisdom to transform men—business leaders, partners and fathers alike—into more emotionally intelligent human beings.
Rich needed support to craft a brand identity that effectively communicated his impressive experience while maintaining his humility.