You’ve got a mission, but you need a platform.
In early 2020, Shelley launched her first book, Soulbbatical: A Corporate Rebel’s Guide to Finding Your Best Life, and dove deep into her solopreneur coaching business. She came to SimplyBe. shortly after her book launch when she realized she needed help in defining herself in the market as a thought leader and sought after coach and speaker.
She was thrust into the spotlight with the launch of her book and her public platform needed refinement and clarity to tell one cohesive story. So what she truly needed was a focused strategy to clearly articulate the delineation and messaging of her personal brand and that of her book. Through our Thought Leader Program, we worked with Shelley to develop new core messaging to encompass her brand in its entirety.
We brought the Shelley Paxton brand to life with clear audience targeting, a value-driven brand message, and a beautiful, cohesive visual brand. When Shelley first came to us, she had an existing visual brand for her book and a clear personal color palette and style. What was missing was a Shelley Paxton standalone visual brand—one that could encapsulate all of her existing and future pieces of brand content.