What are you rebelling FOR?
How a cohesive brand platform allowed this CMO-turned-entrepreneur to define her message and rally her masses to liberate a billion souls.
If authenticity is the truest form of rebellion, Shelley Paxton may be the most staunch rebel you’ve ever met. As the former CMO of Harley Davidson, Shelley embarked on a ‘soulbbatical’ to get reacquainted with her own purpose.
And she found it. Shelley’s soul was liberated. And she has since made it her life’s mission to liberate a billion more.