How intentional personal branding, an interview series and a targeted PR strategy helped this beauty industry disruptor go national.
Tracy Ftacek has a gift—she sees humanity, and all its imperfections, as unmistakably beautiful.
And lucky for us, she’s made a career out of empowering others to see their own beauty, lean into it, and unapologetically share it with the world.
Tracy Ftacek is a salon owner and the Founder of the on-demand beauty app, Pretty Convenient, and the Pretty Set Go subscription box service. It’s not merely her decades of experience that make her an industry leader, although that’s part of it. But the true beauty of the Pretty Convenient model is that it’s built on meeting the needs of beauty professionals and clients alike—something Tracy has capitalized on simply because she understands women on both sides of the chair.