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Beautifully Disruptive

How intentional personal branding, an interview series and a targeted PR strategy helped this beauty industry disruptor go national.

Tracy Ftacek has a gift—she sees humanity, and all its imperfections, as unmistakably beautiful.

And lucky for us, she’s made a career out of empowering others to see their own beauty, lean into it, and unapologetically share it with the world.

Tracy Ftacek is a salon owner and the Founder of the on-demand beauty app, Pretty Convenient, and the Pretty Set Go subscription box service. It’s not merely her decades of experience that make her an industry leader, although that’s part of it. But the true beauty of the Pretty Convenient model is that it’s built on meeting the needs of beauty professionals and clients alike—something Tracy has capitalized on simply because she understands women on both sides of the chair.

Tracy Ftacek - Client Story - Mood Board

You have to disrupt things if you’re going to change the status quo.

As a well known hair and makeup artist in the greater Chicago area, Tracy came to SimplyBe. seeking to unify her platform as a thought leader and achieve national recognition to expand and grow her multiple beauty ventures. 

Through SimplyBe.’s Thought Leader Program, we defined an original personal brand identity and comprehensive marketing strategy for the Tracy Ftacek brand in preparation for a national stage.

Our strategy included a digital course, an original video series, external outreach with a focus on digital publications, and a robust Instagram social strategy. All of these channels were strategically selected in service of reaching her target audience—female clients and colleagues alike. 

SimplyBe. helped Tracy expand the Pretty Convenient App into other U.S. markets by pitching her to strategic outlets and opportunities, and executing consistent and creative marketing tactics on Instagram, including a weekly IG Live interview series with other beauty professionals called #SharetheChair.

Tracy Ftacek - Client Story - #SharetheChair Instagram

In just one month, or four episodes, of #SharetheChair, Tracy received multiple PR opportunities, secured a spot as a guest herself on a top podcast, and gained multiple clients directly from this interview series.

Choosing to invest in my brand by partnering with SimplyBe. Agency was a decision I only wished I made sooner. My brand identity and strategy development was our original jump point to help SimplyBe. understand who I am and what my brand not only stands for but the message I passionately want to deliver to the beauty industry. I appreciate that they have a creative approach in the development of an authentic personal brand message. In a short period of time SimplyBe. acquired several opportunities for me to be interviewed as an expert in the beauty industry by the Today Show and The Chicago Tribune. I highly recommend this team and their processes. They have a true passion to help others find their light & share it with the world. The SimplyBe. team is unstoppable!

Tracy Ftacek

In less than 12 months, SimplyBe. secured Tracy 21 unique media placements, 128K social shares, and over 100M total UVMs. Tracy has been featured in the following outlets:

Tracy Ftacek - Client Story - Featured In Logos

Thought leaders share what they know to make the world better.

By creating a business and service built on trust, Tracy has disrupted the beauty industry. She doesn’t jealously guard her prolific beauty expertise and business acumen—she takes every opportunity she can to share it with others, in service of creating a more balanced community of stylists who are creative AND entrepreneurial. It is this ideology that served as the catalyst for Tracy’s original video series, Beautifully Disruptive. This series was published on various channels and served as additional fodder for our external outreach efforts.

Tracy Ftacek - Client Story - Video Series

Tracy will be the first to tell you that there’s always room to grow—whether it’s your team, your business, or your confidence in yourself. As a founder, boss, trainer and mentor, Tracy recognizes the responsibility she has to pay it forward to help the next generation of creative entrepreneurs thrive. As an artist, confidant and teacher, Tracy understands the privilege she’s been given to find what makes someone beautiful and bring it to life. 

It’s more than makeup and bigger than beauty. It’s beautifully disruptive.

Unlock the only marketing tool you’ll ever need: an authentic personal brand.

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