The short answer is yesterday.
But let’s unpack this… while building your personal brand is a smart business strategy and a marketing asset that you can take with you for years to come, there are strategic moments in an entrepreneur’s journey where it would behoove you to leverage your own personal platform.
Think of your personal brand like your personal credit score—you don’t need it until you do. That said, consider the benefits of building a platform that’s ready to activate and propel you into the market… right when you need it.
Even if you don’t want to be a household name and comment on every hot-button issue in today’s fast-paced world, you can still be a thought leader with a strategy in your own right.
If you’re reading this, you’re likely an entrepreneur that’s at an inflection point.
- Maybe you’ve taken things as far as you can solo.
- Maybe you’re unsure of how to scale yourself or your business.
- Maybe you’ve relied mostly on referrals up until this point and you need to throw some serious gas on your pipeline.
- Maybe you haven’t spent a ton of time on marketing and you’re feeling the opportunity cost or your market share dwindling.
- Or maybe you’re ready for the next thing, and you’re not sure how to take your success and reputation with you into your next endeavor.
In order to reach new customer segments, attract top-tier talent, launch a new product, make a name for yourself and your organization, or all of the above, building your personal brand needs to become your priority.
For leaders in today’s world, personal branding is no longer optional. You must lead from the front and define your own story before the world defines it for you.
Your expertise and your unique experiences inform your value proposition as an individual. Distill that down into unique brand messaging and you’ve got the foundation to your personal brand.
So how do you get all this information out there—and effectively?
To DIY or Not to DIY: Personal Branding Edition
If you’re just getting started, we have a plethora of tools like our Founder’s book on personal branding or our various masterclasses to DIY your initial platform. These tools have assisted unknown experts and given them the language and the confidence they need to give from level 0 to level 1.
If you’re looking to build a sophisticated platform (think: taking things from level 1 to level 2), doing it yourself may result in a brand that lacks cohesion or clarity. Not to mention, developing a personal brand on your own gives the illusion of cost-effectiveness, but the hidden costs of your time and energy far outweigh the cost of a comprehensive strategy.
If you’re picking up what we’re putting down, we don’t recommend going the DIY route if you’re time-poor or looking to make an omni-channel splash. Research, development and execution all take valuable time and resources. Yes, lots of learning comes with trial and error, but experimenting can burn time and lead to missed growth opportunities.
Personal branding is not just creating a logo and painting it all over town. In order to be effective, it involves a strategy on what to say, how to say it, and where to share it… not to mention when and how frequently. It’s a heavier lift than it may seem.
Leave it to the experts in thought leader strategy.
Everyone is beginning from a different starting block. But whether you have 0 followers and are starting from scratch, or you have 1 million followers and want to sharpen your message, you’ve come to the right place.
So what does it look like to build a thought leader strategy?
With comprehensive expertise in original content, digital strategy, social media, and more, we develop detailed plans to leverage the following you already have (even if it’s small), attract your target market, and meet them where they are through optimized channels.
Our tried and true trademarked personal branding methodology has been the catalyst for hundreds of successful personal brands. From mapping out your brand identity to building a robust strategy, our core tools will set you up for success, too.
We conduct extensive audience and competitive research to inform optimal, value-driven content and your unique channel strategy. Our 360-degree approach to holistic strategy building ensures a powerful and impactful brand presence and allows you to embody your most authentic self online.
And no one collaborates like us… our unique, live, and interactive approach informs brand identities and strategies that ensure every touchpoint of your brand—from a social media post to your brand website—is reflective of and authentically you.
Working with our expert team ensures consistency and maximum reach with key audiences, and allows you to be an expert in your field while we handle the expertise in ours. Whatever your unique goals, we’ll create a bespoke plan to get you there.
You’ll discover new opportunities, forge meaningful connections, and leave lasting impressions with your audience.
Making a name for yourself, on your own terms, with crystal clear messaging and strategic precision, is the best way to not only pack your pipeline but to establish yourself as a thought leader in your industry. Building equity in your name helps you control your narrative and, ultimately, your entrepreneurial career.
Waiting for the “right time” is just going to keep you from achieving your goals at best and your fullest potential at worst.
The right time to invest in your personal brand is now.
Empower yourself to create impact for years to come. Let’s discuss the solution that makes the most sense for your brand and your goals.