If you want to be a thought leader in today’s world, you’ve got to consider your personal brand. Personal branding is no longer a trend, but a necessary strategy. No matter if you’re in consulting, recruiting, finance, tech, or another industry altogether, it’s not enough to let your organization’s brand do the talking for you. You need to define your own story before the world defines it for you.
But that’s easier said than done. Thought leadership marketing is oh so much more than a LinkedIn content strategy or personal PR support. Thought leaders create brands that are memorable. Brands that stand for something and stand the test of time.
That can be pretty daunting when you don’t know where to begin. But that’s where we come in!.
At SimplyBe., we don’t just talk the talk. We walk the walk. In fact, we run. As the leader in personal branding, we’re here to help guide you through the world of thought leadership marketing.
Introducing… the Thought Leader Program
SimplyBe.’s Thought Leader Program is your full-service, one-stop shop for your thought leadership marketing strategy.
Over the course of 13 months, you will have unprecedented access to our fully loaded team of experts as they define your brand identity, create your unique content strategy, and guide your brand through ongoing execution and support.
In building your brand identity and strategy, we focus on honing in on both the content of your brand, such as your story, key messaging, and voice, as well as creating a strong visual brand with a brand logo, mood board, fonts, and colors. Then, our ongoing work begins, and this can include social media strategy and execution, email marketing and newsletter concepting, video production, styling inspiration, and more!
Building Your Brand
Before we can start creating the brand you want to be, we first need to get to know you right now and your goals for the future. By understanding not only where you want to go, but where we’re starting from, we can build a bespoke roadmap that tracks your unique path to thought leadership.
We often get the question “how can you possibly get to know me in order to create content as me?” Our Thought Leader Program begins with a 6-week discovery and strategy period. Our team of experts conducts a brand audit to analyze your existing brand and take a thorough discovery call with you where we dive into your vision and goals for the future.
The highlight of our onboarding is an immersive, 6-hour live experience where we dedicate a day entirely to you! This is where all the magic happens. We get deep insight into your thought process, and you get an exclusive look into our proprietary branding methodology.
In the following month, we collaborate using checkpoints and feedback sessions to refine and perfect our approach to your brand so we can confidently craft a unique brand identity and strategy that is authentic to you. By the end of this initial phase, you’ll receive a comprehensive brand identity (the what) and brand strategy (the where, when, and how).
Thought Leadership Marketing in Action
Now here is where the fun begins.
The Thought Leader Program continues with our expert team building, launching, and continuing to grow and evolve your personal brand platform. Whether through ghostwriting, podcast production, web design, paid social advertising campaigns, affiliate marketing, or public relations, the SimplyBe. team has got you covered.
With the Thought Leader Program, you will have access to a full year (or more) of ongoing thought leadership marketing support. We focus on best representing you online, so you can focus on being yourself offline.
How Do I Know If I’m a Good Fit?
The Thought Leader Program is not focused on assisting with real-time reactive content or social media community management. At SimplyBe., we want to create meaningful thought leadership marketing content that will outlast the typical media cycle.
This program is ideal for leaders who are looking for a dedicated personal branding team for a year or more. Our flagship program is generally designed for two main types of leaders:
- Executives and entrepreneurs who want to use their personal brands as a tool for marketing and/or talent acquisition.
- Self-funded, high-net-worth individuals who have significant resources and want to create a positive impact on those around them.
If you don’t find that you fit into either of these categories but are still interested in working with us, reach out to our team. If you are looking for a platform and a roadmap but don’t want to outsource ongoing executional support, check out our Thought Leader Strategy as that may be a better fit for you and your goals.
So… Where Do I Begin?
Take a minute to reflect on yourself and your goals. Who are you and what do you do? Why do you want to create a personal brand? What are your goals for your personal brand? What do you want to be known for? Who is your audience and how do you engage with them?
Once you do that, fill out our short form to connect with our team and kickstart your thought leadership marketing journey.